Aggregated Results from Our SEO Hero Quiz – Last Updated: February 14, 2017

With over 400 quiz entries, we have a lot of data to splice up and absorb. This page features the most interesting aggregated results to date. But first, if you haven’t taken our SEO Hero quiz, you should go ahead and do that now. Don’t worry, we’ll wait right here. This page isn’t going anywhere.

SEO Hero Results Over Time

  • Agent Underdog aka Wil Reynolds
  • Analytica aka Annie Cushing
  • The MagiSEO aka Rand Fishkin
  • Matrix aka Paddy Moogan
  • The Inbounder aka Ruth Burr Reedy
  • LanguEDGE aka Aleyda Solís
  • Proximity aka Darren Shaw
  • The Stabilizer aka Danny Sullivan
  • The Technician aka Mike King
  • The Unveiler aka Jennifer Slegg
  • not an SEO Hero

The 18 Most Fascinating Observations from Our SEO Hero Quiz Results

This should go without saying, but while these are technically real numbers, don’t take any of it as an accurate reflection of the SEO community.

1. More SEO professionals would rather eat spiders than Peruvian food or cereal.
2. When compared to agency and in-house folks, SEO Consultants are over 100% more likely to say Google is DEFINITELY evil.
3. In-housers are 27% more likely to be a “Swiss Army SEO”, not specializing in any one thing (probably out of necessity), and 50% less likely to be the to be known for sharing the latest SEO news. I guess that makes sense as they may be the only person at their company doing SEO.
4. When asked of their favorite sport, only the East and West coasters answered “I don’t follow the sportsball” the most. In fact, they were 60% more likely to choose that answer.
5. Android owners are probably bigger fans of Google, right? Wrong. SEO Android users were nearly 20% more likely to say Google was Maybe OR Definitely evil than iPhone users.
6. Only 19 of 389 (4.9%) took this quiz from Canada despite two of our SEO Heroes living there. What’s with that, eh?
7. Canadians are 649% more likely to list hockey as their favorite sport.
8. Europeans are 457% more likely to list soccer as their favorite sport.
9. 74.2% of in-housers chose something alcoholic as their favorite drink, more than consultants or agency peeps. As a comparison, only 59.5% of consultants chose that way.
10. Agency peeps are 49% more likely to say they are not coders than in-house and consultant SEOs. With most agency SEOs having the luxury of frontend, backend and IT support, this makes a lot of sense.
11. More SEOs admit to not liking music and having no soul than liking musicals or Christmas music.
12. Self-reported coders are 48% more likely to be comfortable with black hat SEO than all others. So the question is, would everyone else be more comfortable with black hat if they were better able to do black hat?
13. Nearly as many people would prefer to visit “that abandoned mall on 16th street” as they would visiting the Czech Republic.
14. West Coasters are the biggest homebodies with 39% saying their best place to visit is “I like being home. You can come visit me.”. Midwesterners are apparently the best friends with 31% answering “Wherever my friends are”.
15. Total respondents were 48% more likely to say Google was Maybe or Definitely evil rather than Maybe or Definitely not evil.
16. Self-proclaimed coders are 47% more likely than all others to think Google is Maybe to Definitely evil. Since they’re also more likely to be black hats, maybe they view themselves as vigilantes.
17. Consultants are 28% more likely to say they’re not a morning person. Maybe that’s why they became consultants.
18. More people hate chocolate, Led Zeppelin and movies without subtitles than love gardening and Disney.

SEO Hero Answer Breakdown: Questions 1-16

1. What’s your area of SEO expertise?
  • Don't hassle me. I'm local (SEO).
  • I make those metaphysical tags or whatever.
  • If someone needs international SEO help they come to me.
  • I'm a Swiss Army SEO
  • I'm like the TMZ of SEO. I'm always sharing the latest news.
  • Link building. Link earning. Whatever you want to call it I own it.
  • Show me the DATA!
  • You break things. I fix them. Technical SEO ftw!
2. What do you crave when you’re hangry?
  • BBQ
  • Cereal
  • Cheesesteak
  • Fish
  • Grilled Cheese
  • Grilled Chicken
  • I eat spiders.
  • Peruvian
  • Pizza
3. Where do you set up shop?
  • Agency
  • Consultant
  • I'm already exhausted by this quiz.
  • In-House
4. What’s your favorite sport?
  • Basketball/Baseball/Other
  • Football
  • Hockey
  • I don't follow the sportsball.
  • Soccer
  • Whatever sport my city is playing
5. Android or iPhone?
  • Android
  • Both
  • iPhone
  • Neither
6. Where do you live?
  • Asia, Africa, Australia or South America
  • Canada
  • East Coast USA
  • Europe
  • I just follow Danny DeVito wherever he goes.
  • Midwest or the South USA
  • West Coast USA
7. When did your SEO career begin?
  • 1995-2000
  • 2001-2004
  • 2005-2008
  • 2009-present
8. What’s your drink of choice?
  • Beer
  • Coffee
  • Scotch or Whiskey
  • Swamp Juice
  • Vodka
  • Wine
9. Are you a coder?
  • A little bit
  • I don't understand. Is this question code for something?
  • Nope
  • Yup
10. What’s your jam?
  • Alternative
  • Christmas music... like all year
  • Grunge
  • Hip Hop
  • I don't like music and have no soul.
  • Musicals
  • Pop
11. Black hat is…
  • a poor use of time.
  • fine as long as it's your site.
  • not allowed past Labor Day.
  • not bad as you're not hurting anyone or breaking the law.
  • not good. Just don't.
  • only good for testing to see what the black hats are getting away with.
12. What’s your favorite place to visit?
  • Czech Republic
  • Disneyland
  • Germany
  • I like being home. You can come visit me.
  • Iceland
  • New York City
  • that abandoned mall on 16th street
  • Wherever my friends are
13. Is Google evil?
  • Definitely no
  • Definitely yes
  • If I told you I'd have to tell you.
  • Maybe no
  • Maybe yes
  • This is a trick question and I refuse to answer
13. Are you a morning person?
  • I'm a human person
  • No
  • Yes
14. What best describes you?
  • I could totally be a rapper from my swag alone.
  • I hate chocolate Led Zeppelin and movies without subtitles.
  • I love acquiring fancy shoes and correcting people's grammar.
  • I love collecting art and reading books.
  • I love gardening and Disney.
  • I love SEO. Nuff said.
  • I love staying at home and chilling with my pet.
  • I love traveling and could care less about owning a car.
  • I'm a vintage video game nerd and can speak more than one language.
  • Star Wars is the only thing that really matters.
15. What kind of books do you like to read?
  • Comic books
  • Does Kim Kardashian's Instagram feed count?
  • Marketing and technology
  • Mystery/thriller fiction
  • Satire
  • Science fiction
  • Self-help/business

If you’ve made it this far, you might as well take the dang SEO Hero quiz again.